If you’re a VAR or MSP and you haven’t crossed the chasm to offering cloud services to your customers, the future of your business is in jeopardy—period.
[It’s] bad news for traditional value-added resellers (VARs) and managed services providers (MSPs) that are not transitioning to a cloud-centric world. Observers say they’ll see a significant loss in business if they don’t change their models soon.
Just like voice and data brokers caused revolution, so will the cloud brokers, and for the same reasons.
The cloud services brokerage market will reach $160 billion by 2018, Gartner estimates.
In the hardware world, it was about making sure systems were installed correctly and functioning. In the cloud world, if a customer buys 1,000 licenses for Salesforce, brokers monitor and track those licenses to ensure that at least 90% of the 1,000 are being used, for example.