Developing and defining your company brand is one of the most overlooked exercises, especially for VARs. In many cases, the sole emphasis is on engineering, solutions and operations.
This approach may work at first—maybe even for several years, but inevitably there will come a point at which additional growth cannot be attained without some much needed introspection and definition—especially when it is time to procure and retain top talent, customers and partners.
VAR Channel Marketing will help guide you along this defining journey and create all the related documentation, collateral and assets to ensure aligned messaging across all channels of communication, such as:
- Complete Brand Standards Guide
- Website design
- Business card design
- PowerPoint templates
- Company letterhead
- HTML email signature blocks
- HTML email templates for email marketing
- White paper / case study templates