According to a survey by Smart Insights, 48.6% of marketing respondents answered, “I need to improve my depth of knowledge,” across seven key digital marketing areas, on average:
|Social media marketing||47%|
|Search engine marketing (SEO and PPC)||51%|
|Public Relations (PR)||39%|
|Design (web, mobile, multichannel)||42%|
|CRM and big data||58%|
Based on online discussions, you might expect the gap would be social media, content marketing or strategy, but when looking at the highest percentage of those that need to improve their depth of knowledge – it’s in CRM and Big Data.
Given that 60% of most Marketers time is spent in digital marketing, it’s not surprising that skills development and acquiring knowledge is key.