10 Email Best-Practices [Infographic]

10-best-email-prac-featureSome 122,500,453,020 (122.5B) emails fly through the Internet  EVERY HOUR of EVERY DAY—WOW!

It’s no wonder that getting your email noticed is an art that every marketer must master.

The following tips from Madison Logic’s infographic features 10 best-practices that can get your emails noticed. Read More →

Say Hello to Marketing Operations


You are probably aware of the need for sales operations, but what about marketing operations? Having worked on both sides, I would argue that the requirements for marketing technology, process, and data management / hygiene is far greater than that of the sales function.

And Marketing Automation, such as Rainmaker, is the catalyst of it all!
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The Power of Video

video-marketing-for-varsNearly three-quarters of consumers (73%) say they are more likely to purchase after watching videos explaining a product or service, according to a recent report from Animoto.

It shouldn’t come as a surprise these days that video is the most powerful media, period.

Basically, videos are perfect for VARs and selling IT solutions!

If you look at the infographic below, you’ll see that the highest scoring video categories have to do with education, instruction, and products / services—all of which apply to selling IT solutions!
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Why Facebook Retargeting works for IT Resellers

Facebook Guide to MarketersAlthough Facebook doesn’t seem all that relevant to IT resellers and decision makers for business, you can bet the vast majority of your targets have Facebook accounts!

So then, how do you find them? It’s not like you can create a Facebook ad that targets companies that are looking for VDI or new storage.. or can you??

Here’s how to target Facebook ads to people looking for your IT solutions

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Is B2B marketing on Facebook worthwhile?

I do have a solid answer that will save you the $499 for the Forrester Report, but first checkout an open letter to Mark Zuckerberg from Nate Elliott, Vice President and Principal Analyst at Forrester.

Mr. Zuckerberg:

Facebook is failing marketers.

I know this statement sounds remarkable, perhaps even unbelievable. After all, you offer marketers access to the largest audience in media history and you know a remarkable amount about each of your users. As a result nearly every large company now markets on Facebook. Last year your company collected more than $4 billion in advertising revenues.

But while lots of marketers spend lots of money on Facebook today, relatively few find success. In August, Forrester surveyed 395 marketers and eBusiness executives at large companies across the US, Canada and the UK — and these executives told us that Facebook creates less business value than any other digital marketing opportunity.

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Does Email Marketing Work for VARs?

email-me-sweetheartsSurprisingly, this is a very common question for VARs. Don’t IT people live and die by email? Then why would “marketing” email be any different?

Wikipedia’s definition of Email Marketing

Email Marketing is direct or indirect marketing of a message to a group of people using email marketing software.

In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or current customer database.

Broadly, the term is usually used to refer to: Read More →

People don’t buy what you do, they buy why you do it

Simon Sineks Golden CircleI have listened to many great TED Talks over the years, but there is one that particularly stands out because of its prophetic truth and application not only to the VAR business, but for ALL businesses, and that is Simon Sinek’s, “The Golden Circle.”

Every single person in your organization needs to watch this video, PERIOD.

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WEBINAR: The Exact Live Event process that created $1.1M in Sales and $40k in MDF within a Single Year!

Live Event ProcessLive events, such as Lunch n’ Learns, is still one of the VERY BEST ways to uncover new opportunities for IT Resellers, so why aren’t more VARs utilizing this sure fire strategy? Read More →