Some 122,500,453,020 (122.5B) emails fly through the Internet EVERY HOUR of EVERY DAY—WOW!
It’s no wonder that getting your email noticed is an art that every marketer must master.
The following tips from Madison Logic’s infographic features 10 best-practices that can get your emails noticed. Read More →
You are probably aware of the need for sales operations, but what about marketing operations? Having worked on both sides, I would argue that the requirements for marketing technology, process, and data management / hygiene is far greater than that of the sales function.
And Marketing Automation, such as Rainmaker, is the catalyst of it all!
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Nearly three-quarters of consumers (73%) say they are more likely to purchase after watching videos explaining a product or service, according to a recent report from Animoto.
It shouldn’t come as a surprise these days that video is the most powerful media, period.
Basically, videos are perfect for VARs and selling IT solutions!
If you look at the infographic below, you’ll see that the highest scoring video categories have to do with education, instruction, and products / services—all of which apply to selling IT solutions!
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Surprisingly, this is a very common question for VARs. Don’t IT people live and die by email? Then why would “marketing” email be any different?
Wikipedia’s definition of Email Marketing
Email Marketing is direct or indirect marketing of a message to a group of people using email marketing software.
In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or current customer database.
Broadly, the term is usually used to refer to: Read More →
I have listened to many great TED Talks over the years, but there is one that particularly stands out because of its prophetic truth and application not only to the VAR business, but for ALL businesses, and that is Simon Sinek’s, “The Golden Circle.”
Every single person in your organization needs to watch this video, PERIOD.
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Live events, such as Lunch n’ Learns
, is still one of the VERY BEST ways to uncover new opportunities for IT Resellers, so why aren’t more VARs utilizing this sure fire strategy? Read More →