10 Email Best-Practices [Infographic]

10-best-email-prac-featureSome 122,500,453,020 (122.5B) emails fly through the Internet  EVERY HOUR of EVERY DAY—WOW!

It’s no wonder that getting your email noticed is an art that every marketer must master.

The following tips from Madison Logic’s infographic features 10 best-practices that can get your emails noticed. Read More →

Does Email Marketing Work for VARs?

email-me-sweetheartsSurprisingly, this is a very common question for VARs. Don’t IT people live and die by email? Then why would “marketing” email be any different?

Wikipedia’s definition of Email Marketing

Email Marketing is direct or indirect marketing of a message to a group of people using email marketing software.

In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or current customer database.

Broadly, the term is usually used to refer to: Read More →