Why Facebook Retargeting works for IT Resellers

Facebook Guide to MarketersAlthough Facebook doesn’t seem all that relevant to IT resellers and decision makers for business, you can bet the vast majority of your targets have Facebook accounts!

So then, how do you find them? It’s not like you can create a Facebook ad that targets companies that are looking for VDI or new storage.. or can you??

Here’s how to target Facebook ads to people looking for your IT solutions

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Is B2B marketing on Facebook worthwhile?

I do have a solid answer that will save you the $499 for the Forrester Report, but first checkout an open letter to Mark Zuckerberg from Nate Elliott, Vice President and Principal Analyst at Forrester.

Mr. Zuckerberg:

Facebook is failing marketers.

I know this statement sounds remarkable, perhaps even unbelievable. After all, you offer marketers access to the largest audience in media history and you know a remarkable amount about each of your users. As a result nearly every large company now markets on Facebook. Last year your company collected more than $4 billion in advertising revenues.

But while lots of marketers spend lots of money on Facebook today, relatively few find success. In August, Forrester surveyed 395 marketers and eBusiness executives at large companies across the US, Canada and the UK — and these executives told us that Facebook creates less business value than any other digital marketing opportunity.


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