A LinkedIn discussion about Marketing Automation for VARs

linkedin-discussionI’m participating on a great LinkedIn Group discussion and I thought I’d share one of my comments:

Great feedback everyone! I was the Director of Marketing for a regional VAR, UltraLevel Inc., and spent a lot of time researching CRM and Marketing Automation.

After we developed a winning formula, the owner of UltraLevel and I started VAR Channel Marketing to share our solutions with non-competing VARs, similar to the Connectwise story.

We did conclude that CW was the best choice if you’re going to leverage the PSA module, especially if you’re an MSP using N-able, Keysea or one of the other compatible platforms.

We started off using Constant Contact for email, but soon needed far more powerful segmentation to better target live event invitations, registrations and follow ups. Read More →