The Power of Video

video-marketing-for-varsNearly three-quarters of consumers (73%) say they are more likely to purchase after watching videos explaining a product or service, according to a recent report from Animoto.

It shouldn’t come as a surprise these days that video is the most powerful media, period.

Basically, videos are perfect for VARs and selling IT solutions!

If you look at the infographic below, you’ll see that the highest scoring video categories have to do with education, instruction, and products / services—all of which apply to selling IT solutions!
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